This is pretty cool. Enodo is a company that creates real time visualizations for businesses Most architecture firms design their buildings in autoCAD and have to spend countless hours rendering out the images / videos to show to customers. What ENODO does here is a real-time visualization of whatever it is they are selling. The main advantage here is a change can be done and shown almost immediately to the customer instead of waiting for render times.
Interestingly, the engine used here is CryEngine 3 and it shows off the capabilities of this versatile 3d engine. This is not the only engine that has breathtaking demos so far. Unreal 4, REDengine 3, and Frostbite 3 are looking quite impressive.
Thanks to Kotaku for bringing this to my attention!